François Masson is an expert on the CIMA zone (Inter-African Conference on Insurance Markets), thanks to his excellent network of contacts in the world of insurance across the African continent, and a fine view of the market and its trends. Bilan Santé International offers assistance to international and African insurance companies, as well as authorized banks, in the implementation and management of projects or bancassurance in CIMA zone.
The CIMA zone covers 14, mostly francophone, countries who have adopted and harmonized their insurance laws and regulations.
Countries of the CIMA Zone
- Burkina Faso
- Central African Republic
- Congo, Republic of the
- Equitorial Guinea
- Ivory Coast
Its headquarters are in Brazzaville, Gabon. Insurance companies and insurance brokers in the CIMA zone are subject to stringent regulations, offering peace-of-mind for policyholders and reinsurers alike. The CIMA zone is thus an attractive region for insurance project sponsors and has seen rapid growth of pan-African insurance groups (NSIA, SAHAM, ALLIANZ Africa or SUNU) over the last fifteen years as a consequence.
Insurers in Africa and Europe are led to increased trade: fronting, actuarial, product marketing etc … Europeans can offer a real expertise in hospital services, international health insurance or assistance. New requirements are born in Africa, driven by a growing, demanding middle class (particularly for international health insurance and medical evacuation products) and eager for new technology, such as the inception of a mobile wallet in Ghana which, combined with telemarketing platforms, provides access to low-cost life insurance to those without a classic bank account.
Bilan Santé International provides its expertise and network to build profitable partnerships, in accordance with the CIMA code.
We are also working towards the normalisation of CIMA product standards, obtaining commercialisation visas from the regulatory offices of the countries concerned … We can organize the training of local teams, marketing or telemarketing of new products and more …
François Masson is present both in Europe (Bilan Santé International in Paris) and in the CIMA region (Africa Brokers’ Company in Benin). He is also a French Foreign Trade Advisor and social investor in Solidarité Entreprise Nord Sud. He is aided in his missions by his teams in France (Paris & Grenoble) and Cotonou, but occasionally too with outside experts and stakeholders (trainers, webmasters, actuaries etc …)
Contact us to help get your CIMA zone African insurance project off the ground !